About

Barbara Kotlyar, MBA

Barbara has more than 12 years of marketing experience that includes a proven track record of leading high-impact marketing initiatives to visibility, acquire new clients and expand partner and client relationships. As Managing Director of Bridge Marketing, Barbara works with advisors, trust companies, and technology firms to generate leads, build brand awareness, identify target markets, and write original content.

Barbara helps B2B SaaS and Financial Services firms grow with data driven marketing strategies. She typically focuses on demand generation, email marketing, nurture campaigns, and sales outreach best practices. Barbara has had the pleasure of working with clients including Sprinklr, Intercom, Zacks Investment Management, Aircall, Peak Trust Company, Invoca, Smartbear, Experts Exchange, AgillLink and other leaders in the tech and financial services industries.

Barbara holds a Bachelor of Science in Business Administration, and an MBA from Northeastern University.

Services

Bridge Marketing is a full service marketing firm dedicated to the finance and technology sectors. We help technology and financial services firms crack the lead generation challenge using strategies grounded in research, testing and measurable results. 

After an initial consultation we will create a service menu designed to meet the specific needs of your firm. A sample of our services can be found below.

  • Marketing strategy & Recommendations
  • Mapping the customer journey to build personas for better targeting
  • Custom client onboarding emails and communications
  • Survey creation, execution and analysis
  • Implementation and management of marketing automation and CRM systems (Market, Salesforce, Hubspot)
  • Reporting & optimization
  • Branding and awareness campaigns
  • Social media account management
  • SEO/ SEM campaign execution
  • Event management and execution (trade shows, client appreciation, events, seminars)
  • Webinar content creation, hosting, and execution
  • Original content creation & Ghostwriting
  • High impact direct mail campaigns
  • Develop email marketing & nurturing campaigns

What our clients say

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